Sky TV Factuals

So this job was to use social to promote a brand new, diverse batch of documentaries for Sky TV that touched on subjects as varied as AIDS and the life of Stephen Hawking. 

So we knew we needed to create repeatable formats that could work across each of these diverse topics.  

We know that there’s a great appetite for factual, mini-doc type content so we leaned into that and created four unique content strands that would satisfy the user’s level of interest: Snack Facts, basically key tidbits to share with your mates; Expert View, deep dives with an expert in the subject; and The Conversation, an interview format with people with conflicting views on a subject. 

My involvement was writing the overall strategy with Ant Austin our ECD, pitching the executional ideas to client and then overseeing production for each asset by writing the all the scripts and briefing the art director/motion graphic artist on the look and feel of each piece.