Ivy Farm Rebrand

This was a very fun and exciting project to work on as it required us to build a challenger brand, in a cutting edge sector, completely from scratch. 

 

They approached us at 33” wanting to revamp their brand tone of voice - the brief was essentially, “we sound too corporate, help us!” 

 

My first task was to define our mission, who we were and who Ivy Farm’s audience were. 

 

Armed with that I then sought to align their values with a more “social-friendly”, less intimidatingly corporate tone of voice that drew from their UK cultural brand story and humour. 

 

A lot of this never got made unfortunately as the client was still in a startup phase where goals change quickly but it allowed me to flex my writing muscle in an exciting way.